Nice is Not a Biscuit

Name: Nice is Not a Biscuit
Brand: Duckworth
Availability: InStock

ISBN 9780715655092 Published 6 April 2023

£8.99

100 lessons from one of Britain's most successful businessmen

You must know businesses or leaders that seem to have it all – loyalty and success in equal measure. Do you aspire to the same, but worry that ‘nice guys finish last’?

In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime’s thought about the right way to do business. His 100 entertaining lessons include:

How to be a boss and a human being at the same time
Why trust in your brand is so precious
How to gain a share of both heads and hearts

Nice is not patting people on the head. It’s every person respecting every other person. Do that and you create a great business. It’s a credo for life.

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Pre-order: charged now, published 17 February 2022. Print is despatched on publication; ebooks are ready to download that morning.

Format: Paperback
ISBN: 9780715655092
Published: 6 April 2023
Pages: 224
Duration
Dimensions: 111 x 178 mm
Genre: Memoir and Biography
Imprint: Duckworth

Reviews

'Wise words'

Financial Times

'The best and wisest book on advertising I've ever read'

Bernard Barnett, former editor of Campaign

About the author

Peter Mead

Peter Meadis currently Vice Chairman of Omnicom Group Inc, the biggest advertising agency in the world with a value of $13 billion. He left school at 16 and went to work in the despatch department of a large advertising agency, from where he rose quickly. In1977, he co-founded Abbott Mead Vickers (amvbbdo.com) with David Abbott and Adrian Vickers, which became, and remains, the most successful British advertising agency ever. In 2013 he received a CBE for services to the creative industries.

Everything by Peter Mead

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