{"product_id":"nice-is-not-a-biscuit","title":"Nice is Not a Biscuit","description":"\u003cp\u003e\u003cstrong\u003e100 lessons from one of Britain's most successful businessmen\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eYou must know businesses or leaders that seem to have it all – loyalty and success in equal measure. Do you aspire to the same, but worry that ‘nice guys finish last’?\u003c\/p\u003e\r\n\u003cp\u003eIn \u003cem\u003eNice Is Not a Biscuit\u003c\/em\u003e, Peter Mead reveals the secrets of his success, and distils a lifetime’s thought about the right way to do business. His 100 entertaining lessons include:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eHow to be a boss and a human being at the same time\u003c\/li\u003e\r\n\u003cli\u003eWhy trust in your brand is so precious\u003c\/li\u003e\r\n\u003cli\u003eHow to gain a share of both heads and hearts\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eNice is not patting people on the head. It’s every person respecting every other person. Do that and you create a great business. It’s a credo for life.\u003c\/p\u003e","brand":"Peter Mead","offers":[{"title":"Paperback","offer_id":63431732920650,"sku":"9780715655092","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Ebook","offer_id":63431732887882,"sku":"9780715654651","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1069\/9758\/0106\/files\/9780715655092.jpg?v=1788729466","url":"https:\/\/duckworthbooks.co.uk\/products\/nice-is-not-a-biscuit","provider":"Duckworth Books","version":"1.0","type":"link"}